Built for the people closest to the ground.

The organizations I care about most are the ones that know their people by name.

Community banks, credit unions, and now field organizers having real conversations at real doors. They hear what people need every single day, at the teller line, on the phone, on the front step. They just rarely get the tools to do much with it.

I spent a long time inside banks and credit unions watching that happen. The best insight was almost always sitting in the comment box or the call center, and it usually went unread because there wasn’t the time or the budget to dig in.

That’s the part I want to change. The technology has finally caught up, and you don’t need a data science team or an enterprise budget to hear your people anymore. You need to know where to look, and care enough to carry what they’re saying to the places it can actually make a difference.

That’s the work I get to do now as the first Chief Technology Officer at The Outreach Team, a team that builds the tool when it doesn’t exist and trusts each other to figure out the rest. Before that, a decade in banking. Before that, opera and journalism. Looking back, all of it taught me the same thing: listen first, then build.